Series, The Apprentice

The Apprentice: The 10,000 Dollar Watch

By Kizzy Katawonga:

I don't have a wristwatch. It's not for lack of desire. Lord knows I've always wanted one. For years I've longed for one. It's just that the one I want costs $10,000– Mutwalo gya doola as they say.

Ok, I know what you must be thinking. He's lost his black mind!

But here's the thing. It's a fantastic watch. Actually, to call it a watch feels like calling a Bugatti Veyron a car. It's a time piece. Swiss made. A heritage that goes back as far as the early church. A name that even the most ignorant hip-hop rappers know. It's the Brietling Aero Marine Super Avenger Chronometer.

The handmade watch from Zurich, Switzerland is part of a long standing tradition of excellent time pieces made for the most demanding professionals in aviation and navy for the last two hundred years. It's worth every damn cent.

I really love the company slogan–Breitling, Instruments for professionals.

Now you may say, well that all sounds well and good but $10,000? That's a whole car, 3 years living expenses or a great deal of aid to the suffering people in Haiti. All very True. But consider this. Whether I buy this or not there will always be other people in need, disasters, famines and so on (and it's my lovely wife who is obliged to buy it for me – he he he)

The belief we commonly have is that if I use $10,000 today, I have irreversibly reduced the worlds wealth and millions will suffer for it. Er No! That is what is commonly referred to as the scarcity or poverty mentality. The belief that the resources in the world are finite and there isn't enough to go around.

Not true!

There is plenty to go around. Hundreds of thousands of these watches are being sold worldwide and still the world's wealth increases as do its problems. And believe me, when I can spend $10,000 on a watch, think how much I could spend on charitable giving? At least 10 times that amount for sure.

I believe though, at the end of the day, it's important to know what you want and to go for it – legally of course. And I want a $10,000 watch made by a 200 hundred year old Swiss company that I can pass on to my great grandson. Why not?

Should I fail to get it, there's always the $4500 Tag Heuer Carrera 


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  • Aroriza

    Ok. For starters, i think i was more ignorant than the most ignorant rappers before i read this and followed the link about the Brietling Aero Marine Super Avenger Chronometer. 😉 So i think i’m luckier than you in that i don’t feel the need to wear that $10,000 since it’s not on my list of things i madly want and just before a few minutes ago wasn’t even on the list of things i knew about. But should it ever make it to my list of ‘wanted’, i too would not apologise at all for having gone for it and not thought about disasters and famine. 😀

    • Aaron, the key issue here is not that the watch costs 10k, rather that I want something really nice that so happens to cost an obscene amount of money that is offensive to people around me. The car I want costs 150,000. The house I dream of probably costs 800,000. The message here is, should I not get what I want because of the price as compared to the limitations of people around me? Does that somehow make me a selfish hedonistic person? No. But too many of us hold back our dreams so as not to rock the boat of other peoples status quo! Time to stop doing that!!!

      • Aroriza

        Yes, i agree…..time to stop doing that!!! I think if we can’t fulfill our own needs-even the seemingly crazy ones, then we can’t truly give to others from our hearts!

      • Ayeza

        You know,, this sounds like Social Entrepreneurship stuff…that while we do good, we should not necessarily deprive ourselves…I know a guy who spoke of this called Kojo Parris and this is what you are saying I suppose. When shall we stop feeling guilty for having the best in life, whatever amount they cost? Why do we feel guilty in the first place?

        • We feel guilty because we have a poverty mentality instilled in us from childhood by our parents and religious leaders. Ever heard statements like “Such a waste of money. Think of all the orphans he could have helped” Over time, this makes us feel guilty about spending money on ourselves. Thats why lottery winners end up broke. They feel too guilty(subconsciously) about having all that money that they have to give it all away as fast as possible to make themselves feel better. Tragic. I won’t do that no more!

          • Hi, my assumption is that you are generous; helping those in need while at the same time taking good care of yourself and your family. And that this watch craze is not going to interfere with that pattern. All the best then in your pursuit of the watch.You definitely deserve it. It is good to have nice things without feeling guilty. I think where we do have a problem is when you simply take care of yourself oblivious of the needs of others around you. But if you are generous with others, then why not be generous with yourself as well? Go for it!!

          • Ayeza

            I am not sure that it is simply a poverty mentality. I feel that innately, we would and perhaps should feel ashamed to spend 10000 US dollars on a watch, IF i am aware of my neighbour’s lack e.g. he doesn’t have supper and I know. So I should not apologise for getting what I can afford – but there should be something wrong with it if I, being aware of no supper at my neighbours table, and I choose my watch nonetheless… just a thought.